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2 Articles Below On Webdesign:
Good Design Practices
Your website is where your business resides -- it's like the headquarter
of an offline company. Hence, it is important to practice good design
principles to make sure your site reaches out to the maximum number of
visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of your website. The
navigation menu should be uncluttered and concise so that visitors know
how to navigate around your website without confusion.
Reduce the number of images on your website. They make your site load very
slowly and more often than not they are very unnecessary. If you think any
image is essential on your site, make sure you optimize them using image
editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too
long, you should split it into separate paragraphs so that the text blocks
will not be too big. This is important because a block of text that is too
large will deter visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make
sure they are cross-browser compatible. If your website looks great in
Internet Explorer but breaks horribly in Foxfie and Opera, you will lose
out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is absolutely
necessary. Use scripting languages to handle or manipulate data, not to
create visual effects on your website. Heavy scripts will slow down the
loading time of your site and even crash some browsers. Also, scripts are
not supported across all browsers, so some visitors might miss important
information because of that.
Use CSS to style your page content because they save alot of work by
styling all elements on your website in one go.
Search Engine Friendly
There is no point in building a website unless there are visitors coming
in. A major source of traffic for most sites on the Internet is search
engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing
a search engine friendly site, you will be able to rank easily in search
engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index
websites to list on their search result pages. They follow links to a
page, reads the content of the page and record it in their own database,
pulling up the listing as people search for it.
If you want to make your site indexed easily, you should avoid using
frames on your website. Frames will only confuse search engine robots and
they might even abandon your site because of that. Moreover, frames make
it difficult for users to bookmark a specific page on your site without
using long, complicated scripts.
Do not present important information in Flash movies or in images. Search
engine robots can only read text on your source code so if you present
important words in Flash movies and images rather than textual form, your
search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that
search engine robots know at first glance what that particular page is
about and whether or not to index it. By using meta tags, you are making
the search engine robot's job easier so they will crawl and index your
site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS
(Cascading Style Sheets) instead because they are more effective and
efficient. By using CSS, you can eliminate redundant HTML tags and make
your pages much lighter and faster to load.
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